While making my two assignments on color theory, I had faced many challenges. It took a long time to find a group of colors that went well together. Some achievements that I achieved were finding good complimenting colors, and searching for a pleasant shade of varying colors. I used a variety of tools including the pen tool and a mixture of shapes using the compound tool. I just came up with random shapes at first and ended up with a star and circle. Color namesColor schemes
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I was asked to make a logo on Gravit Design without using any external support. I used tools such as the compound shape tool, create a shape tool, and the pen tool. Although I used a variety of tools during this summative, I most frequently used the compound shape tool to create the arrowheads. The most challenging thing had to be coming up with a reasonable idea to build off of. By taking my time and attempting multiple new layouts with my logo, I was able to find a few successful outcomes. The name of my brand is "Fast Forward", and it represents the internet speed I always desire in my daily life. Everyone has those days when the wifi drops down to 2 bars. This brand will solve all those problems by "fast forwarding" your internet speed. The 2 arrows add a fast and hasty touch to the logo, and a quite literal text. The wording and logo itself go well together, which I think looks exquisite. However, if I were to choose between the 3, it would be the one in the middle for its combination of both color and style.
Typography is the art of arranging text and type. It is important for it can attract potential buyers for books, and contributes way more than just being pleasing to the eye. The quote "Each font has a personality and a purpose" means that every font has its own value and fits well with their own situations. We learned about Serif, Sans serif, Monospaced, handwritten and display. Serif fonts have small feet at the end of each letter, whilst sans serif does not. Monospaced fonts have the exact same amount of space in between each letter. Handwritten fonts look like they have been written by hand, and finally display fonts look unique and stand out from the others. Serif is used for formal writing, Sans serif for common events, Monospaced for computer programming, Handwritten for things more casual, and Display for posters or something you want to stand out. Type face comparisonThis was me writing the same phrase 5 times using different fonts to show how salient fonts can be. Word portraitsThe image below includes 10 varying fonts using 20 words that work together and don't work together.
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